YouTube has reached out to several major video production houses and asked them to submit applications for channels which will require payment for viewers to subscribe, Reuters has reported today.
Reuters cited AdAge, which cited anonymous sources saying that the first paid subscription channel will be available by the second quarter of this year. Viewers may have to pay for subscribing to those channels for a certain amount of monthly fee which could be anywhere between $1 to $5.
YouTube, acquired and now owned by Google, Inc. is the world’s most popular video-sharing website. The site itself has a vast amount of income by Google advertisements. It shares some of the revenue with top publishers whose videos are viewed a lot of times. However, YouTube does not seem to be happy with its current figure of earning as it’s looking to go beyond and make viewers pay.
But money may not be the only thing YouTube is seeking.
YouTube wants to add professional-grade video programs to its online archive of millions of video clips, most of which are amateur and valueless to general audience. While other video sharing websites such as Vimeo are providing users a chance to pay and get additional advantages over their account, YouTube is seeming doing the opposite as their target is the professional folks, not the viewers.
YouTube boss Salar Kamangar told Reuters back in June that some YouTube video producers were demanding that viewersget to pay a fee to watch some of the programs. This could be what YouTube is currently going for.
By the end of 2013, we’ll definitely know. Let’s just hope it won’t turn viewers away. Not everyone is happy to pay, right?